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What brands have Saab owners defected to? Polk investigates

by Jonathon Ramsey (RSS feed) on Sep 2nd, 2012 at 10:01AM

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners. A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty... Read More

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