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First Drive: 2010 Mazdaspeed3, the five-door sports car evolved

by Damon Lavrinc (RSS feed) on Aug 21st, 2009 at 11:55AM

It's easy to dismiss Mazda's "Zoom-Zoom" tagline as insufferable marketing frippery. Unlike other automakers who relentlessly cling to past motorsport achievements or well-worn brand imagery, with Mazda, there's an overwhelming sense that its U.S. arm is made up of tried-and-true enthusiasts who put a premium on driver involvement and revel in their status as The Little Guy. It's very grassroots. And it shows. Each of Mazda's products – from the divine MX-5 to the oft-overlooked CX-7 – embodies everything we want in a vehicle, regardless of size, capacity or utility. They... Read More

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