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DetNews: Ford's slow revival of Lincoln taking heat from dealers

by Jonny Lieberman (RSS feed) on Feb 16th, 2010 at 5:58PM

In a nutshell, the problem with Lincoln is that on the Taurus SHO launch, Ford brought along an Audi A6 4.2 for comparison's sake. Says one Lincoln dealer, "It's hard to sell a $48,000 MKS when the Ford guy down the street has a Taurus with the same features for $10,000 less." Put another way, despite the polarizing new sheetmetal, it's still obvious to consumers that the MKZ is a Fusion, the MKS is a Taurus, the MKX is an Edge and the MKT is the Flex. "I have more dedicated Lincoln-Mercury employees than Ford Motor Co. does. They don't have any executives who wake up every day thinking... Read More

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