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One for the Fans: Ferrari launches new Lap Time Chronograph

by Noah Joseph (RSS feed) on Jul 24th, 2009 at 7:59AM

Making sense of Ferrari's vast merchandising empire depends entirely on how you look at the brand. As an exclusive purveyor of supercars and GTs, it amounts – in some minds, at least – to sullying the brand name. As a sports team – one of the winningest in motorsport or any other sport for that matter – it makes perfect sense, just as it does for your local pro sports franchise to sell jerseys and baseball caps.Few organizations are as cognizant of that schism as Ferrari themselves, which currently has not one, but two separate watch lines on the market. One is... Read More

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