Ferrari theme park lays the first stone... and it's red
by John Neff (RSS feed) on Nov 5th, 2007 at 1:57PM
It's a testament to car culture in general that an automaker believes it can build a theme park based on its brand and that people will come. Ferrari is one of the few names with enough draw to make such a venture work, and Abu Dhabi is perhaps the only place in the world with enough real estate and wealthy patrons to keep it running. Hence the Ferrari theme park, which we've spoken of at length in years past, has laid the first brick of construction on the 2,500-acre Yas Island it will call home. Yesterday a "Foundation Stone Ceremony" was held on the site where a time capsule was buried... Read More
