It appears that Ducati riders in Ecuador respond to different stimuli than riders in North America. This shouldn't exactly come as a surprise – we're used to 'Ooooooh'-ing at primetime commercials from other lands that could barely get past Cinemax censors here. In the case of four Ducati ads from the Italian firm's Ecuadorian agency, though, the response might less "Ooooh" and more, "Oh."
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