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Report: Ducati name nearly as recognizable as Apple

by Aaron Richardson (RSS feed) on Mar 18th, 2011 at 5:32PM

2011 Ducati Multistrada 1200S Pikes Peak Special Edition – Click above for high-res image gallery In a study conducted by Brandchannel, a company that tracks product placement in movies, Ducati tied for second with Audi behind Apple as the most-recognized brand. The recognition isn't surprising, given Ducati's supporting roles in Tron Legacy, Knight and Day, Takers and The Expendables, among other recent films. Ducati says that the response it received for a Hypermotard's role in Knight and Day has been phenomenal. (Nevermind that some of the more dangerous stunts were performed on... Read More

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