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Oh, Crap: Audi mucks up e-tron name in French

by Autoblog Staff (RSS feed) on Sep 13th, 2010 at 1:29PM

There's a lot of allure surrounding Audi's all-electric e-tron. We've seen prototypes out and about on public roads and collected a fair share of photo galleries from different auto shows. Our comrades at AutoblogGreen even had the chance to ride shotgun in the R8-based electric rocket. But until now we haven't thought much about Audi's choice of nomenclature for its torque-tastic supercar, and according to Green Car Reports, Audi may have fudged this one... slightly. Étron, in French, is apparently not a word that signifies electric power, sex appeal or innovation. It is, in... Read More

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