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Detroit 2009: The odds, the ends

by Jonathon Ramsey (RSS feed) on Jan 20th, 2009 at 2:57PM

Auto shows throw massive amounts of promotions, marketing, branding, communications and event planning brainpower into one little bowl. Everyone is trying to be distinctive, and sometimes they do it with the cars, sometimes with the merchandise, sometimes with lures that are meant to get you to their stand at all. Yet there are only so many positions in which to mount a car and so many ways to put a logo on a jacket, right? Inevitably, that means you come across a few nifty novelties, and you also discover a few more things that fell through the cracks and make you wonder "What is this...... Read More

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