Detroit 2009: Chrysler Booth
  • Detroit 2009: Chrysler Booth
  • Need a quick refresher on why Chrysler is in its current predicament? Product inferiority, thy name is Sebring.
Detroit 2009: Chrysler Booth
  • Detroit 2009: Chrysler Booth
  • Let's be honest here. Who in their right mind cares whats under that Sebring's hood?
Detroit 2009: Chrysler Booth - Jeep area
  • Detroit 2009: Chrysler Booth - Jeep area
  • One quadrant of the Chrysler "square" in the middle of COBO is dedicated to Jeep. The Wrangler gets a lot of play here, since it's one of the few Chrysler products that actually has a real following. Mulally's on line one... maybe.
Detroit 2009: Chrysler Booth - hospitality area
  • Detroit 2009: Chrysler Booth - hospitality area
  • Once upon a time, Chrysler had its own money, and its display included a fancy hospitality area, complete with offices for executive interviews, free booze for journalists, and an espresso station. Now Chrysler's money comes from the American taxpayer, and the reception/hospitality area looks like an airport coffee stand.
Detroit 2009: Chrysler Booth - Dodge Cars
  • Detroit 2009: Chrysler Booth - Dodge Cars
  • The Dodge brand gets half the real estate in the Chrysler Square. Cars take up one corner, where Challengers are set up to lure in visitors.
Detroit 2009: Chrysler Booth: Dodge area
  • Detroit 2009: Chrysler Booth: Dodge area
  • For some reason, this man is actually looking at a Dodge Avenger. We briefly considered calling an ambulance on his behalf, but ultimately left him to his own devices.
Detroit 2009: Chrysler Booth - Viper ACR
  • Detroit 2009: Chrysler Booth - Viper ACR
  • The Dodge Viper ACR: an oasis of awesome in Chrysler's desert of lameness.
Detroit 2009: Chrysler Booth - EV Concepts
  • Detroit 2009: Chrysler Booth - EV Concepts
  • Ignore the hype. You can't spell never without "EV."
Detroit 2009: Chrysler Booth - Dodge Trucks area
  • Detroit 2009: Chrysler Booth - Dodge Trucks area
  • The 2009 Dodge Ram is legitimately appealing, and like the Challenger in the adjacent corner, it beckons show attendees into the Dodge truck zone from its perch. Walk past it, and you'll run into such American classics as the Nitro.
Detroit 2009: Chrysler Booth - The End
  • Detroit 2009: Chrysler Booth - The End
  • And that, in a nutshell, is the Chrysler display. They've cut back significantly on the showmanship, but all that's done is put more of a focus on the product lineup. Bummer for Chrysler, eh?

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