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Toyota reportedly cutting Prius price to match Honda Insight in Japan... will U.S. follow?

by Noah Joseph (RSS feed) on Apr 2nd, 2009 at 2:20PM

Toyota may have gotten used to being the leader in the hybrid sedan segment, but the Japanese auto giant didn't get to where it is today by failing to see the writing on the proverbial wall. With arch-rival Honda having priced its new Insight hybrid lower than the current Prius, Toyota is responding in kind by dropping its domestic market sticker price on the upcoming new Prius to match.According to reports coming out of Japan, Toyota recently notified its JDM dealers that the price for the new Prius would be set at 2.05 million yen, which equates to about $20,750 in U.S. Dollars. On... Read More

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