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Nissan moves on plans to revive Datsun nameplate as budget sub-brand

by Noah Joseph (RSS feed) on Oct 4th, 2011 at 10:31AM

Plans are reportedly progressing to bring back Datsun. Wait, what? Wasn't Datsun just the name of Nissan before it became Nissan? Why yes, yes it was. But the Japanese automaker is – as we initially reported back in July – planning on dipping back into its own history to launch a budget brand for developing markets. The sub-brand would further increase the number of marques in CEO Carlos Ghosn's portfolio that already includes Renault, Dacia, Nissan, Infiniti, Renault-Samsung Motors and a significant stake in Russia's AvtoVAZ. As Auto Express points out, the Renault-Nissan... Read More

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