China is the house that every robber baron is trying to break into. PSA Peugeot Citroën has been in-country since the early eighties, getting there with Volkswagen, but the French brand largely spent its time sniffing the plum blossoms while the German brand grabbed the dragon and tamed it. No more: PSA expects China to be its largest market by 2015, and it has spent more than a year rearranging its affairs to make a cohesive push for Chinese hearts and minds and renminbi.
Citro�n Wild Rubis Concept: Shanghai 2013
- Noah Joseph
- Sep 20, 2013
Crossovers are becoming increasingly vital to automakers' bottom lines, and these days, not even Citroën can ignore their prevalence in certain markets. The French automaker offers the C4 Aircross and C-Crosser in Europe – both based on Mitsubishi architecture – but will soon roll out a larger crossover specifically for the Far East.
- Jeremy Korzeniewski
- Apr 20, 2013
What we have here is an urban crossover from Citroën that is the newest member of its well-received DS lineup, and we're told it will soon lead to a production machine with similar styling and intent. We'd love to tell you more, but the quirky French manufacturer hasn't actually revealed many details about the machine.