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Crossovers are becoming increasingly vital to automakers' bottom lines, and these days, not even Citroën can ignore their prevalence in certain markets. The French automaker offers the C4 Aircross and C-Crosser in Europe – both based on Mitsubishi architecture – but will soon roll out a larger crossover specifically for the Far East.

What we have here is an urban crossover from Citroën that is the newest member of its well-received DS lineup, and we're told it will soon lead to a production machine with similar styling and intent. We'd love to tell you more, but the quirky French manufacturer hasn't actually revealed many details about the machine.

Citroën announced that it will be bringing the "latest expression" of its DS lineup to the Shanghai Motor Show next week, with this aubergine-hued concept called Wild Rubis. For the record, "Rubis" is French for "Ruby" and alludes to that purple/red paint, as far as we can make out.