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The Chevrolet Impala mascot over the years

by Dan Roth (RSS feed) on Apr 14th, 2012 at 12:00PM

The 2014 Chevrolet Impala just made its debut at the New York Auto Show, and stuck there on its vaguely-Hofmeister-esque C-Pillar is a new version of the classic Impala mascot. The gracefully leaping African antelope is a little smoother and more rounded, but still the well-established icon it's been since its 1958 introduction. It may seem a small detail, but changing a long-established bit of iconography is tricky. Designers must carefully balance any tweaking against recognizeability and consumer goodwill. "We kept the stylized interpretation of the animal, and made the impala more... Read More

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