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There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.

Many a lifetime of car-love has started with a single Hot Wheels model. The diecast cars gave us early access to dreamy metal that we might not otherwise ever see, along with crazy versions of vehicles that we already knew and loved.

Do you remember your favorite Hot Wheels diecast of your youth? Can you imagine how cool it would be if that scale model were a full-size car? Well, apparently the folks at Chevrolet have teamed up with Hot Wheels to create a new Camaro Hot Wheels Edition for 2013, and it's the stuff of childhood dreams. This scale-inspired Camaro is set about to head into production after its debut at the SEMA show in Las Vegas later this week.