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Ford prepared for slow sales with Focus Electric

by Jonathon Ramsey (RSS feed) on Apr 19th, 2012 at 1:29PM

Along with Renault-Nissan CEO Carlos Ghosn, Ford CEO Alan Mulally is confident in the growth of the electric car segment. It's a long-term play, though, so Mulally isn't committing the electric Ford Focus EV to making a strong sales statement. For now, Ford's chief says he'd be fine moving fewer than 5,000 Focus EVs in the model's first full year. And even that would mean a steep rise in uptake based on just 12 having been sold in December and January. The Wall Street Journal reports that Mulally has also let slip the cost for the battery pack in the all-electric Focus: "around $12,000 to... Read More

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