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Chevrolet to let Corvette owners build their own engines - for a price [w/video]

by Sam Abuelsamid (RSS feed) on Jul 12th, 2010 at 9:00AM

Allowing customers to customize colors and materials has become a popular and profitable option for many automakers in the last several years. Most offer customers the opportunity to pick up their new ride at the factory and even watch it being built. For the 2011 model year, Chevrolet is going one step further by giving buyers of the Z06 and ZR1 the option to build the powerplant for their new Corvette. The LS7 and LS9 V8s used in those two models are both assembled at the Performance Build Center (PBC) in Wixom, MI which we visited last fall. The nature of the PBC production process,... Read More

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