By going after niches in the market that competitors aren't, Buick is forging its own path and finding success. A product like the Encore shows that there's value in taking a gamble on a segment early, and the brand is trying that again with the Cascada.
Buick Avenir Concept: Detroit 2015
- Chris Bruce
- Jan 15, 2015
The Ford GT was absolutely the start of the 2015 Detroit Auto Show, and it has proved that once again by taking the honor for Best Designed Production Vehicle in the annual EyesOn Design Awards. The Buick Avenir and Audi Q7 also received accolades.
- Brandon Turkus
- Jan 12, 2015
Buick stunned the crowds at the Detroit Auto Show with its gorgeous Avenir Concept, a sleek four-door that previews the brand's future design direction.
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