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Ralph Lauren designs a wristwatch to match his Bugatti Atlantic

by Noah Joseph (RSS feed) on Dec 10th, 2010 at 7:59AM

There are plenty of watches out there that try to emulate one car or another, but it takes something truly unique to accompany a car like a Bugatti. For its part, Parmigiani Fleurier has had at it a couple of times with timepieces matched to Molsheim's latest, but to run with a car as coveted and prized as the Bugatti Type 57SC Atlantic, really only one brand would be up to the task: Ralph Lauren. Everyone from fashionistas to holiday shoppers know Ralph Lauren as a clothing label, but automotive enthusiasts like ourselves know him as the proud owner of one of the most delectable... Read More

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