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China's Brilliance reportedly retreats from Europe after 'cool reception'

by Zach Bowman (RSS feed) on Apr 29th, 2010 at 2:30PM

Chinese automaker Brilliance is pulling out of Europe with no plans to return, according to Autoweek. The company began selling both its BS4 and BS6 sedans in the old country back in 2007, though sales have been beyond dismal. As of the end of 2009, dealers only managed to move a paltry 502 units – a figure that fell well south of the 158,000 cars the company had planned to sell over a five year period. Throw in the fact that Brilliance refuses to price its products any lower to get its foot in the European door, and you've got a recipe for disaster. The company fought an uphill... Read More

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