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Bridgestone is in an interesting position. On the one hand, the tire manufacturer wants to increase its green credentials with its line of Ecopia products. These are low-rolling resistance tires that improve efficiency by around five or six percent and are now available in 50 sizes that fit everything from hybrids to large SUVs. They're even used on all Nissan Leaf electric vehicles. On top of the Ecopia line, Bridgestone has big goals to reduce CO2 emission from its entire products lifecycle by