Skip to main content

BMW X6 ad campaign pitches to Wall Street with hologram tours

by Damon Lavrinc (RSS feed) on Apr 28th, 2008 at 5:59PM

Click above for a high-res gallery of the BMW X6.BMW is marketing the X6 as an entirely new class of vehicle. As such, it's trying to catch people's attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out... Read More

You Might Also Like

Autoblog iPhone App