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BMW unveils armada of vehicles for London Olympics

by Noah Joseph (RSS feed) on May 1st, 2012 at 8:00AM

Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly donut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a bit more complicated. Even pledging to fork over a massive fleet with 4,000 vehicles to the organizing committee wasn't enough for the German automaker to secure its status. BMW also had to meet the committee's stringent emissions requirements: while the average emissions of vehicles in the UK comes in... Read More

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