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BMW to sell cars online?

by Jeff Sabatini (RSS feed) on Jul 26th, 2012 at 11:29AM

Here's a twist in BMW's foray into the EV market that we hadn't anticipated: Online sales. Bloomberg is reporting that when BMW launches its i3 electric and i8 plug-in hybrid next year, the German carmaker will be selling the cars direct to customers via the Internet. BMW is showing off its electric brand at a new London showroom, part of its Olympic sponsorship, but when the cars go on sale in Europe the ordering process will be part of the car configurator, according to the report. A BMW rep told the news service that details for how this ordering process would work with its existing... Read More

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