BMW planning to slot i5 minivan into new range
by Noah Joseph (RSS feed) on Jan 27th, 2012 at 10:00AM
Imagine you're an auto exec launching a new line of cars. One's a sportscar, the other a city car – pretty much opposite extremes on the spectrum of automotive bodystyles. Do you give them alphanumeric nameplates close to one another? Of course not. You assign them disparate numbers to make room for more models to slot in between. That's just what BMW is doing with its upcoming "i" range, with an i3 at one end and the i8 (star of the recent Mission: Impossible – Ghost Protocol). So what does it have planned to fit in the middle? According to Autobild out of Germany, an i5. The... Read More
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