Imagine you're an auto exec launching a new line of cars. One's a sportscar, the other a city car – pretty much opposite extremes on the spectrum of automotive bodystyles. Do you give them alphanumeric nameplates close to one another? Of course not. You assign them disparate numbers to make room for more models to slot in between.
When BMW officially unveiled its i3 concept ahead of the car's on-stage debut at the 2011 Frankfurt Motor Show, details on the car – and upcoming i8 – poured out. Click here for all of that initial info.
Central Washington could soon become a future automotive hub, if BMW's vision of carbon fiber plug-in vehicles catches on. Standing next to BMW's upcoming i3, chairman of the German automaker, Norbert Reithofer, told a crowd of 150 in Moses Lake, WA that carbon fiber is key to the evolution of plug-ins. Reithofer stated:
With the BMW i3 and i8 guaranteed for production (well, nearly guaranteed), rumors are starting to swirl that BMW will add two more models to its high-efficiency i brand. Likely dubbed the i4 and i5, they will expand on the i3 and i8 platforms, respectively.
There are plenty of numbers between three and eight, so it shouldn't come as a surprise that BMW's recently unveiled i sub-brand will expand after the i3 and i8 go on sale in the next two to three years.