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BMW's new eco sub-brand to be called "i"

by Chris Paukert (RSS feed) on Feb 21st, 2011 at 10:21AM

BMW 'i' sub-brand – Click above for high-res image gallery We've known for some time that BMW has been hard at work developing a range of high-tech green vehicles, from the oft-mentioned MegaCity runabout to a production version of its Vision EfficientDynamics eco supercar. But up until now, we didn't know how the Bavarians intended to name these very different new models. We do now. BMW has just announced that its new sub-brand will be called "i." The i family will house the German automaker's "sustainable vehicles and mobility solutions" when it arrives in 2013. The first two... Read More

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