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  • le 23/05/2012 Soiree BMW Soir
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  • le 23/05/2012 Soiree BMW Soir
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BMW has opened a new "Brand Store" on Avenue George V in Paris, not just as a way to initiate tony walking traffic into the brand, but as a salvo in a "comprehensive programme" of luxury retail warfare. Said company CEO Ian Robertson, "We aim to be the benchmark in automotive retail."