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Rampenfest to rock mythical town of Oberpfaffelbachen for literal launch of BMW 1-Series

by Damon Lavrinc (RSS feed) on Mar 24th, 2008 at 8:02PM

Click above for a few images leading up to Rampfest.As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it.Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor... Read More

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