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Chevrolet's Captiva gets the Swarovski treatment. For some reason.

by Dan Roth (RSS feed) on Apr 1st, 2009 at 8:28AM

Attacking a car with Swarovski crystals is starting to push the needle into the red on the Gauche-O-Meter during these days of bleak economic forecasts. Not only that, it comes off looking like someone's got a serious addiction to the Bedazzler – cheap and tacky – regardless of how dear the faceted gemstones were. Crystallizing is just the ticket when you're looking to generate conversation at an auto show, though, so Chevrolet asked the folks at Bling My Thing to descend on a Chevrolet Captiva with hundreds of tweezer-wielding lackeys and help the shiny bits get their vulgar... Read More

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