• Kia Motors America and DC Entertainment join forces to raise awareness for the WE CAN BE HEROES giving campaign with the unveiling a one-of-a-kind Batman-inspired Optima at the Time Warner Center in New York on Wednesday. (PRNewsFoto/Kia Motors America)

  • Kia Motors America and DC Entertainment join forces to raise awareness for the WE CAN BE HEROES giving campaign with the unveiling a one-of-a-kind Batman-inspired Optima at the Time Warner Center in New York on Wednesday. (PRNewsFoto/Kia Motors America)
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DC Entertainment is leading a charity campaign called "We Can Be Heroes" to raise awareness of hunger in The Horn of Africa. With help from artist Jim Lee and Rides magazine, Kia has joined the Justice League with a Batman-themed Optima SX apparently inspired by the Dark Knight's darkest nights.

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