Advantage, Michelin: Tennis shoes wear car rubber
by Jonathon Ramsey (RSS feed) on Mar 22nd, 2009 at 2:29PM
Michelin, the tire company, has a division called Michelin Lifestyle Limited that focuses solely on extending the company's "Better Mobility Concept" to other arenas, the latest one being center court. The brand of Bibendum has developed the outsole rubber for a range of Babolat's new tennis shoes, the Propulse and Team. With a tennis player's movements centered around "acceleration, braking, grip and relaunch" on a variety of different surfaces, the Michelin R&D lab probably had a good idea of what kind of rubber was needed. Michelin mated rubber technology from its auto racing... Read More
