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Study: Pontiac drivers mainly sticking with GM

by Aaron Richardson (RSS feed) on Mar 11th, 2011 at 7:00PM

Of the 57,641 Pontiac owners who bought a new car in 2010, 53.3 percent of them stuck with a product from General Motors, according to a survey by RL Polk & Co. The hard numbers: 33.5 percent of Pontiac customers chose a Chevrolet, 11.7 chose a GMC, 6.7 went with Buick and the last 1.5 percent bought a Cadillac. Within the rest of the Big Three, Ford had the best outing, grabbing 10.5 percent of former Pontiac owners. Dodge caught 3.2 percent and Chrysler and Jeep together totaled 1.7 percent of the share. Large numbers of Pontiac owners who didn't buy another GM product went... Read More

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