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Audi plans new design direction for "greater differentiation" in lineup

by Jonathon Ramsey (RSS feed) on Nov 12th, 2012 at 11:00AM

The Crosslane Coupe Concept that Audi showed off at the Paris Motor Show contained a great deal of embedded, rather than displayed, technology. Yet a report in Autocar indicates that the Crosslane Coupe's looks will have a larger affect on Audi in the near-term, not its "multimaterial" spaceframe and three-cylinder hybrid powertrain. A new design direction, taking cues from the convertible crossover concept, is planned in order to inject more differentiation in the company's products, as design chief Wolfgang Egger says Audi needs "something new without breaking from tradition." It's... Read More

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