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Billboard War Redux: Audi shoots back, BMW turns away

by John Neff (RSS feed) on Apr 17th, 2009 at 6:58PM

The billboard war taking place between Audi and BMW in Southern California has taken yet another turn today. After Audi called out its cross-country rival by saying "Your Move, BMW" on a billboard overlooking Santa Monica Blvd. advertising the new A4, BMW responded by renting its own billboard across the street that simply showed the M3 and "Checkmate." Audi then had some fun collecting photoshopped billboard responses from fans on its Facebook page before revealing its own retort. The new billboard, which reportedly went up today, shows the R8 supercar next to this proclamation: "Time to... Read More

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