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Audi pres says U.S. not ready for A1

by Damon Lavrinc (RSS feed) on Feb 3rd, 2009 at 3:01PM

Audi of America President Johan de Nysschen has confirmed what's been assumed since the A1's introduction in Paris: it's not coming to the U.S. At least, not in its current form.The statement from de Nysschen is hardly a revelation, particularly after Audi CEO Rupert Stadler said as much back in July of last year. However, rumors continued to persist late into 2008, aided by Audi's marketing head, Peter Schwarzenbauer, who said that Audi could benefit from America's increased interest in premium small cars.According to de Nysschen, the American perception that "small-equals-cheap" is... Read More

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