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REPORT: Audi intent on keeping upcoming A1 premium

by Noah Joseph (RSS feed) on Nov 30th, 2009 at 5:59PM

After watching from the sidelines for years as arch-rival BMW found success with the Mini brand, Audi is finally gearing up to jump into the scrum with the new A1. But unlike the Mini One (which slots below the Cooper in overseas markets), Audi doesn't intend to target the budget market. Instead, the new A1 will take aim directly at the Mini Cooper. Don't expect to see any engine badges on the back of the four-ringed Polo, however, as Audi reportedly intends on keeping the displacement on the A1 hidden. An S1 is tipped to be in the works, but short of that the only thing onlookers will... Read More

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