Alfa Romeo 100th Anniversary at Pebble Beach Photos

Monterey 2010: Pebble Beach honors Alfa Romeo on its 100th birthday

It might be hard to believe, but Alfa Romeo is a century old. Check that – A.L.F.A. (Anonima Lombarda Fabbrica Automobili, or Lombardy Car Manufacturing Company) is 100, having been established in 1910. That was the year that a group of Milanese enthusiasts decided they could build cars better than the stuff they were getting from foreign automakers. ALFA wasn't very successful at first – at least not financially – but during World War I, the company was taken over by a young engineer, Nicola Romeo, and the rest, as they say, is history. 100 years later, we have some of... Read More