• Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
  • Image Credit: Kia
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Kia has added a new Premium trim to its struggling K900 sedan that trims $5,000 from the starting price, but removes a number of notable luxury features.

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.

Kia entered the US market in 1993 with the Sephia, a compact economy car you probably don't (want to) remember, and two decades later it has stepped on stage at the LA Auto Show to unveil a rear-wheel-drive, fullsize luxury sedan called the K900. The achievement here isn't the car itself, its handsome styling or the incredible value it might be (pricing has yet to be announced), but rather that no one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with

Despite the fact that executives at both Hyundai and Kia alike have said on numerous occasions that the two companies are separate entities (and largely, they are), there's still a lot that's shared between the two brands. Common platforms and powertrains are found in a number of different Hyundai and Kia products, though the end results have typically been cars that, to the consumer's eye, are quite different. So when Hyundai got its first rear-wheel-drive sedan, the Genesis, a few years ago an

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