The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
In the past, buyers that desired a sporty Volkswagen were rather limited in terms of choice. You could have a GTI, a Jetta GLI or a Golf R. If you wanted to move beyond the compact segment, you were stuck looking elsewhere. For 2014, though, VW decided to try and sportify it's big Passat sedan.