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Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.

In its latest 'ad', for a lack of a better term, Infiniti has taken the art of online video a step further, adding a heap of interactivity and, if we're honest, some weirdness to the experience.

What's in a name? When it comes to cars, it can be a lot more than you think. Infiniti caused quite a bit of hubbub late last year when it announced it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Now, the luxury division of Nissan has posted a video that it says explains the historically relevant reason for the new Q badge.

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.

Avoiding An Identity Crisis... For Now

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