Holden is working hard to counter the notion that it will disappear in 2017. It responded via press release to an Australian newspaper article that it will become Chevrolet when it ceases local manufacturing in 2016, and has placed graphics emblazoned with "We're Here to Stay" just about anywhere it lives online.
2014 Holden VF Commodore SS V Redline
- Noah Joseph
- Dec 16, 2013
With the end of GM's manufacturing in Australia, its Holden brand is destined to become purely a sales and service network, bringing in vehicles (principally Chevrolets) manufactured in other locations and rebadging them as Holdens. That's left some wondering whether it's worthwhile leaving Holden as a standalone brand, or advocating that it should go the way of Pontiac, Saturn, Hummer, Oldsmobile, Daewoo, Asuna and Geo (to name just a few). After all, why not call them Chevys even in Australia
- Brandon Turkus
- Jul 22, 2013
Holden has a hit on its hands. That wouldn't be much of a surprise were the hit a small, affordable, fuel-efficient car that everyone thought looked like Kate Upton in car form. It's surprising because said hit has a 6.0-liter V8 with 351 horsepower and 391 pound-feet of torque, sends its power to the rear wheels, and costs 51,490 Australian dollars ($47,365 at today's rates). And it doesn't look anything like the lovely Ms. Upton.