There has been a steady march of progress in automotive safety over the years, evolving from the initial introduction of seat belts and padded dash surfaces to airbags and anti-lock brakes, and, more recently, to some of today's vehicles that actively try to avoid a crash. Unfortunately, knowing about all of that advancement only makes the incredibly poor performance of the Indian-market Datsun Go in a recent crash test by Global NCAP that much more terrifying to watch.
2014 Datsun Go
- Noah Joseph
- Oct 15, 2014
When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
- Brandon Turkus
- Sep 8, 2013
Datsun, Nissan's new sub-brand for emerging markets, has announced plans to unveil its second model. Its first, the Go, was unveiled almost two months ago, and promised affordable, connected motoring for five in a handsome hatchback body. Datsun is following that up with a pair of new models for Indonesia.
- Brandon Turkus
- Jul 15, 2013
In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.