2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go
  • 2014 Datsun Go


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    There has been a steady march of progress in automotive safety over the years, evolving from the initial introduction of seat belts and padded dash surfaces to airbags and anti-lock brakes, and, more recently, to some of today's vehicles that actively try to avoid a crash. Unfortunately, knowing about all of that advancement only makes the incredibly poor performance of the Indian-market Datsun Go in a recent crash test by Global NCAP that much more terrifying to watch.

    When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.

    Datsun, Nissan's new sub-brand for emerging markets, has announced plans to unveil its second model. Its first, the Go, was unveiled almost two months ago, and promised affordable, connected motoring for five in a handsome hatchback body. Datsun is following that up with a pair of new models for Indonesia.

    In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.

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