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Chevy planning luxury 'High Country' Silverado trim to take on King Ranch, Longhorn rivals

by George Kennedy (RSS feed) on Sep 24th, 2012 at 2:15PM

Say the idea of an upscale pickup like the Ford F-150 King Ranch or Ram 1500 Laramie Longhorn appeals, but you're decidedly a Chevrolet buyer and would only consider a Silverado. According to an Automotive News report, General Motors is working on a new top-end trim for the Silverado, called "High Country," and it will have a "Western flair and unique leather," according to one dealer at the national Chevrolet dealer meeting in Las Vegas this month. GM did not comment on the details of the new vehicle or discuss pricing, though the competing models from Ford and Ram have pricing that can... Read More

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