• The 2014 Chevrolet Silverado High Country adds a new level of tough truck luxury to the lineup with a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.
  • The 2014 Chevrolet Silverado High Country adds a new level of tough truck luxury to the lineup with a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.
  • The 2014 Chevrolet Silverado High Country adds a new level of tough truck luxury to the lineup with a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.

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It's been a good week for heavy-duty truck buyers. First, Ram revealed the Black Package for its HD trucks, then it rolled out its new Power Wagon, and now Chevy's getting in on the action with its Silverado High Country HD. Okay, so it may not pack quite the attitude of Ram's latest 2500-series offerings, but the High Country HD will come as a welcome addition to the Chevy Trucks range to those looking to pull their horse, boat or other trailer without skimping on creature comforts.

Chevrolet has released pricing information on its most luxurious Silverado ever, the High Country. Priced at $45,100, it undercuts its top-of-the-line competitors from Ford (F-150 Limited, $50,025), Ram (1500 Laramie Limited, $47,780) and Toyota (Tundra 1794 Edition, $48,785) - much less higher-priced offerings like the Ford King Ranch, Ram Longhorn and GMC Sierra Denali.

General Motors has officially captured the horsepower crown for mainstream pickup trucks with its 6.2-liter V8. The big mill, available in both the Chevrolet Silverado and GMC Sierra, comes to market with 420 horsepower and 460 pound-feet of torque, handily outdoing its two cross-town competitors, Ram (5.7-liter V8, 395 ponies and 407 lb-ft) and Ford (6.2-liter V8, 411 hp and 434 lb-ft).

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health – in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the indust

According to General Motors, the Lone Star State is responsible for one sixth of all truck sales in the United States, and to draw even more buyers to its showrooms, the 2014 Chevrolet Silverado is being offered in a special Texas Edition package. For buyers not in Texas, though, a similar package called Custom Sport will be offered at the same price premium – $2,165 for LT and $1,895 for LTZ models.

It's no secret that fullsize pickups are the financial engines that power Detroit automakers – it's been that way for decades. In recent years, though, growing consumer appetites for dolled-up trucks has meant even more opportunities for manufacturers to line their coffers while pleasing increasingly discerning customers. Trims like King Ranch on the Ford F-Series and Laramie Longhorn on Ram trucks now include high-end amenities that were the exclusive preserve of luxury cars just a few ye