• The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.
  • The 2014 Acura MDX Made For Mankind campaign.


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    Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to

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