Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to
- 2018 Honda Accord is sleeker, more efficient
- Mercedes X-Class pickup truck revealed
- Find and compare 2017 Models
From Our Partners
There are no questions about this topic.Be the first to ask!