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2013 VW Beetle Convertible debuts, priced from $24,495*

by Chris Paukert (RSS feed) on Nov 28th, 2012 at 1:30PM

With the second-generation modern-era Beetle, Volkswagen set out to redefine its iconic model, not just with a new shape, but also with a plan to reach a new, more balanced buying demographic. According to the German automaker, the new generation has done just that, with the 2012 model selling to male buyers to the tune of 40 percent – 50 percent with the more powerful Turbo model. The previous-generation New Beetle finished out its long run with just 28-percent male ownership. VW has just introduced its 2013 Beetle Convertible here at the LA Auto Show, and while it looks to be an... Read More

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