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Toyota gunning for 200k RAV4 sales per year

by Steven J. Ewing (RSS feed) on Dec 3rd, 2012 at 4:29PM

Toyota just unveiled the 2013 RAV4 at the 2012 LA Auto Show, and according to a report in Ward's Auto, the automaker already has high hopes for strong sales of its new model. Bill Fay, Toyota's vice president of marketing, is expecting sales of 200,000 units in 2013 – a jump over the projected 170,000 RAV4 models expected to be delivered in 2012. Since 2008, the RAV4 has never sold anything close to 200,000 units; the model's best year in recent times was 2010 when 170,877 models were moved. But with this all-new 2013 model, Toyota is hoping to capture a larger chunk of younger... Read More

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