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Why Toyota Camry's Korea Car of the Year win is a big-time upset

by Zach Bowman (RSS feed) on Feb 26th, 2013 at 7:58AM

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens. The Camry managed to edge out a total of 44... Read More

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